Month: August 2021

You Might Be Wasting Your Time Fighting the Algorithm Updates. Here’s What to Focus on, Instead.

If you’re working in digital marketing for a business with an online presence (which, let’s be real, is most businesses these days), there’s a good chance that you live in dread of the infamous “Google algorithm update.” Many marketers see this periodic switch-up in Google’s algorithm as a lurking nemesis out to slash their metrics …

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The Ultimate Guide to RFPs

Have you been tasked with the job of creating a request for proposal, or an RFP? Whether you have no idea what that is or haven’t written one in awhile, today’s guide can help. We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your …

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Conversion Rate Optimization (CRO): 8 Ways To Get Started

Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sale reps to close. But that’s only half the battle. Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That’s where conversion rate …

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