Month: September 2021

How to Understand & Calculate Statistical Significance [Example]

Have you ever presented results from a marketing campaign and been asked, “But are these results statistically significant?” As data-driven marketers, we’re not only asked to measure the results of our marketing campaigns but also to demonstrate the validity of the data — exactly what statistical significance is. While there are several free tools out …

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20 Marketing Collaboration Tools to Improve Productivity and Teamwork

As your business scales, your marketing team will grow and evolve too. While this growth is happening, it’s important to maintain reliable avenues for collaboration and communication on your marketing team. Otherwise, your business won’t be able to perform at the highest level. The good news is that marketing collaboration software can help with this. …

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Persuasive Advertising: What It Is & How to Do It [+Examples]

What are some advertisements that live rent-free in your mind? As a millennial, ads that will always have a place in my heart include Britney Spears’ iconic run as a Pepsi spokesperson, the enduring”got milk?” campaign (which is ironic considering myself and many others now prefer non-dairy alternatives), and the classic iPod silhouettes. These ads …

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How Google’s Head of Startups LATAM Helps Brands Globalize Their Business [+Tips for Marketers]

Nike. McDonald’s. Airbnb. What do these three brands have in common? All three have developed a strong global presence. It’s why you hear about the Whopper in Spain, or spot Nike Jordan’s on the streets of Indonesia. Fortunately, global marketing isn’t just for big corporations anymore — nowadays, technology has significantly shrunken the ‘cost per …

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