Instagram has finally surpassed 1 billion users. Yes — that’s a billion with a B. If your audience is active on the platform, the right ad can captivate their attention, drive leads, and, ultimately, increase your revenue. But advertising on Instagram is more than posting a great picture. You need to set up campaigns, target …
A Step-by-Step Guide to Advertising on Instagram Read More »
Over the past two years, we’ve seen a shift in the way brands promote their products or services on social media. And, as social media popularity continues to grow — we reached over 3.7 billion social media users globally in 2021 — brands aren’t just wondering how they’ll engage huge social media audiences next year. …
10 Social Media Trends Marketers Should Watch in 2022 [Data + Expert Tips] Read More »
Have you ever purchased something because a well-known person you admire used the product or service? I’m guilty of this — in fact, I recently bought myself a new waterski because a professional water skier and micro-influencer, Whitney McClintock, shared a video on Instagram of herself using the ski. I was in the market for …
What Will Influencer Marketing Look Like in 2020? Read More »
Remember when “surfing the net” meant traversing a minefield of unwelcome pop-up ads? When “digital advertising” referred almost exclusively to obnoxious flashing banners and random sidebar ads? Online ads have matured a lot since those days, but it’s still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better …
With a purchasing power of more than $143 billion, Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies show that the generation shops and spends money much differently than its millennial predecessor. While millennials and past …
5 Things Gen Z Will Spend Money On & Why Marketers Need to Care Read More »
2021 was a big year with advertisers, as they managed the remnants of the COVID-19 crisis and pandemic along with growing data privacy concerns. So, how exactly did advertisers fare in terms of strategy, challenges, and ad spend? To help you prepare for your 2022 strategy, we’ve gathered 27 stats. You’ll learn which strategies advertisers …
TikTok. Clubhouse. Twitch. These are just some of the many new social media apps we’ve seen grow in popularity over the past year — and that’s along with all the ‘oldies but goodies’ like Instagram, Facebook, and Twitter. The expanding list of popular social media platforms undoubtedly makes a social media marketer’s job harder: Which platforms …
5 Social Media Challenges Brands are Facing in 2022, According to 500+ Marketers Read More »
A great business needs a great many things in order to succeed – strong leadership, a competitive advantage, and a unique vision among them. However, one element that could make or break a business is its process (or lack thereof). A clear, repeatable process has two major hurdles to a successful implementation in a business. …
The 8 Best Free Flowchart Templates [+ Examples] Read More »
There are two types of employees – “exempt” and “non-exempt.” You might’ve seen these terms on job postings, or heard them in conversation. If you aren’t sure what they mean, don’t worry. Trying to understand labor laws can be confusing, especially if you’re new to the workforce. — We’ve broken these terms down to help …
A Simple Explanation of Exempt vs. Non-Exempt Employees Read More »
No matter what your service or product is, you need to get in front of potential customers in order to make the sale. Many businesses put their faith in social media. While social media platforms are an amazing way to get in front of people, they have two major drawbacks. First, you may have tens …