Month: January 2022

8 Data-Backed Recommendations for Social Media Marketers in 2022 [Insights from 300+ Professionals]

The start of the new year is an exciting time for marketers to re-evaluate their social media marketing strategies and take advantage of new opportunities as social platforms evolve. From new features to algorithm updates and disruptive social apps, keeping up with these changes can be challenging, but also allows you to tap into exciting …

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5 Open Door Policy Examples

Whether they have an issue they want to be resolved or ideas they think would improve the company or better serve clients, employees just want to be heard. When you don’t create an open line of communication with your team, they may feel discouraged, leading to poor morale and ultimately lower production. Not to mention …

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What is a Product Marketing Manager? Job Description and Salary

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve. They’ve brainstormed and planned out the best possible product, and then meticulously crafted it before testing its functionality to make …

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How to Use Porter’s Five Forces to Outmaneuver Your Competition

Porter’s Five Forces is a model that identifies and describes the five economic forces that shape every industry. More specifically, it explains how these forces dictate every industry’s competitive intensity, potential for profitability, and attractiveness. Porter’s Five Forces has become a fundamental model that most businesses use to grasp the dynamics of their industry and, …

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