Every marketing team is challenged to do more with less — especially nonprofit organizations. Often, resources are tight, and teams are small. Sound like your organization? We want to help. That’s why we created this nonprofit marketing guide. Your organization might not operate for profit, but it can still get value from the traffic, funds, …
The Ultimate Guide to Nonprofit Marketing in 2022 Read More »
As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably powerful channel for your marketing efforts. Despite its popularity, many business startup owners opt to use Facebook over YouTube as their channel, especially for uploading video content. This is a mistake. YouTube is a powerful search engine that can …
14 YouTube Description Templates That Have Helped Our Videos Go Viral Read More »
Having a digital presence is critical for any business looking to reach new audiences. SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. But when you’re first starting out as a business owner, expanding your digital reach can feel overwhelming — where to …
“Do you have any questions for me?” We’ve all been on the receiving end of that question in an interview. Ask the right ones and you’ll make a strong impression. Otherwise, you risk blending in with the other applicants. Discover some valuable questions that will make hiring managers’ and HR professionals’ ears perk up. Try …
22 Questions To Ask Hiring Managers (and HR) in a Job Interview Read More »
As a leader, you need to accept that you are not always going to be right and you aren’t always going to excel in everything — and that’s okay! Self-awareness in leadership is key to the success of any organization and can encourage growth, adaptability, and honesty in the workplace. To help you learn why …
Why Self-Awareness in Leadership is a Must-Have for Success Read More »
Hosting a webinar is an excellent way to connect directly to your audience, raise awareness for your brand, and establish your organization as an expert in its field. According to Zippia, 73% of B2B webinar attendees become qualified leads while 20%-40% of B2C attendees become leads. With that said, one way to attract audiences to …
20 Webinar Landing Page Examples That Will Boost Conversion Rates Read More »
Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok? While YouTube is the more mature platform, it’s hard to ignore the buzz around TikTok. …
YouTube vs. TikTok: Which Is Better for Your Business in 2022? Read More »
Video marketers report that it offers the highest ROI of any media format, but those who use it still face challenges with the strategy. The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top challenges, and we’ve compiled them in this post. Read on to learn what marketers are …
Top 5 Video Marketing Challenges in 2022 [New Data] Read More »
Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021. But the app can be a tricky platform for teens since it inherently fosters social comparison. In fact, Meta reports one in three teen girls say Instagram makes their body image worse. Additionally, …
How Instagram’s New Nudge Feature for Teens Could Impact Marketers or Creators Read More »
There’s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story. Unlike most marketing campaigns you see looking to get you using a product or service, non-profit social marketing is all about getting you …
Where Nonprofits Spend Their Time On Social Media in 2022 Read More »