According to a 2021 HubSpot Blog Marketing Trends Report, 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new or standard practice in your company, we want to help you avoid common traps marketers often fall into. In this post, we’ll discuss them and alternatives that solve these …
9 Marketing Automation Mistakes You Can’t Afford to Make Read More »
Marketing your nonprofit can be challenging. Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. In this post, discover expert insight and tips from HubSpot’s Nonprofit Marketing Trends Report for 2022 that will help you build the …
6 Nonprofit Marketing Trends that All Marketers Should Know About [HubSpot Data] Read More »
Twitter has more than 192 million daily active users — a number that is projected to continue growing over the coming years. However, that the platform has millions of users doesn’t guarantee that you’ll become a Twitter power user or that you’ll get thousands of followers, even if you tweet regularly. Gaining followers and engagement …
Twitter Power Users: What They Are & How to Become One Read More »
If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 2.9 billion unique monthly visitors and 5 billion daily interactions. Somewhere like Google. Google Ads was launched just two years after what has become the most popular …
You may just be getting started with ebook creation as a marketing tool or reconsidering the role of ebooks in your existing content strategy. Regardless of where you are in the process, you’re likely asking yourself an important question: What are the best ebook formats for your marketing library? This is a valid question because …
The 5 Best Ebook Formats for Marketers [Free Templates] Read More »
“Your next business idea, delivered weekly.” That’s our job over at Trends. And, when we say “business ideas,” we’re not just talking about businesses you can start. We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. While you’ve …
9 Things Our Trends Team Will be Following in the Next 6 Months & Beyond Read More »
With over 1 billion monthly active users, Facebook is a powerful network to tap into to expand the online footprint of your business. Once you have your Page, the first step of Facebook marketing is to get a username, which will create your vanity URL. Discover how to create one and the benefits of having …
3 Easy Steps to Create Your Facebook Vanity URL [+ Tips] Read More »
When most people think of hyperlinks, they think of connecting two different web pages — such as a blog and landing page — together. But that’s not all hyperlinks can do, they can link to jump to a specific part of a page as well. So remember that really exhaustive glossary you put together on …
How to Create a Link to Jump to a Specific Part of a Page [Quick Tip] Read More »
For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall repeatedly if you’e unfamiliar with Excel formulas. You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking to yourself, “There has to be a better way to do …
15 Excel Formulas, Keyboard Shortcuts & Tricks That’ll Save You Lots of Time Read More »
On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading or unsubscribing altogether. It may not seem like a good idea to …
26 Brilliant Marketing Email Campaign Examples [+ Template] Read More »