Customers’ Top HubSpot Integrations to Streamline Your Business in 2022

The HubSpot team is excited to share that the HubSpot App Marketplace has officially crossed the 1,000 apps milestone. We’re proud of this milestone because it reflects the combined commitment of HubSpot and our partners to deliver integrated solutions to help you grow better.

We know there’s an increasing number of software choices out there for your growing company. And that trend is only going to continue: A recent IDC white paper commissioned by HubSpot predicted that the cloud computing industry will only continue to grow over the next three years.

Blissfully estimates that all SaaS categories will continue to experience growth, with IT, security, compliance, and HR being the top-growing categories. That means your company may adopt even more apps to get jobs done, and you’ll have a bigger need for integrations that unite your data and power cohesive customer experiences across your tech stack.

That’s why our app ecosystem is such an important part of HubSpot’s platform for scaling companies. The App Marketplace, now home to 1,000+ integrations that span a variety of use cases (marketing, sales, service, and more), makes it easy for you to find and connect the integrations you need as you grow your business.

On average, our customers install seven apps, and more than a quarter of customers install more than 10. Our goal is to let you bring your entire business tech stack together around the HubSpot platform, to deliver a remarkable, end-to-end, integrated customer experience.

Looking ahead, we are doubling down on our investment in our ecosystem–to bring more offerings to our customers as they make HubSpot their single source of truth for customer data and engagement activity across their SaaS tools. We’ll continue to increase the quantity and quality of apps in our ecosystem, as well as serve an increasingly global audience by offering more App Marketplace listings in multiple languages later this year.

To give you a sampling of the range of apps in our ecosystem, here are a few top ones across several interesting categories.

Top 30 HubSpot Integrations from G2 Industry Leaders

As the HubSpot App Marketplace has grown, we’ve seen an increasing number of industry-leading providers build HubSpot integrations for their customers to leverage. Here are the top apps, certified by HubSpot, built by G2 leaders, and highly rated by customers:

Zapier: quick and easy workflow automation

Dialpad: connect your business phone system and automate activity

WooCommerce by MakeWebBetter: syncs users, orders, and products data

Aircall: advanced inbound and outbound calling

Calendly: scheduling platform to increase your sales velocity

Typeform: interactive forms, surveys & quizzes

Integromat: connect to any API to automate workflows

PandaDoc: create, track, and eSign sales proposals & contracts

CloudTalk: cloud phone system to increase sales and customer support team efficiency

Jotform: build custom forms and collect leads

Databox: KPI and analytics dashboards

Qwilr: create beautiful and interactive proposals and quotes

Zendesk: sync tickets and contacts

CallRail: call tracking and analytics software to sync call and text message activity sync contact data and automate workflows

Skyvia: integrate with major cloud apps and databases with no coding

Proposify: create, send, sign, and track sales documents

Intercom: capture leads from your website with automation and live chat

Unbounce: build landing pages & optimize campaigns

GetAccept: sales engagement platform & e-signature solution

SurveyMonkey: run surveys and take action on responses

Leadfeeder: manage leads and create new tasks, deals, and companies

Vidyard: add video into your inbound marketing programs

Unito Two-Way Sync: sync deals and tasks with popular work management tools

Wistia: segment, nurture, and score leads based on video view activity measure your company’s health and get full-funnel visibility

ChurnZero: customer success platform to help you fight churn

Rybbon Digital Rewards: automate sending digital rewards and incentives

Front: collaborative communication platform for real-time updates and context

Teamwork: sync projects and tasks to keep your inbound marketing and sales activities organized

Top New HubSpot Integrations

We launched a variety of extensibility products in 2021 to enable new app functionality and new app categories in our marketplace. These new apps have helped customers integrate their SaaS tools with HubSpot in whole new ways.

Top 8 Data Sync Apps

Early last year, HubSpot launched Operations Hub, which includes Data Sync. Data sync integrations pack the punch of custom-built connectors — bidirectional and multi-object sync, custom field mappings, and more — in an easy, code-free package. There are now 100 Data Sync apps in the App Marketplace. Here are the most installed Data Sync apps:

Google Contacts: sync contacts in real-time and stop using messy CSV files to handle your imports and exports
Outlook Contacts: sync personal Outlook contacts without manual data entry and imports
Mailchimp: sync a Mailchimp audience in real-time
Stripe: sync contacts and add a filter for any Stripe field like account balance or currency
Pipedrive: sync Pipedrive contacts
Sendinblue: set up a one- or two-way sync with Sendinblue
Xero: sync Xero contacts
Airtable: sync Airtable rows that represent contacts or companies

Top 8 Media Bridge Apps

In 2021, we launched a dozen media bridge apps to help you embed media, like videos and podcasts, directly into HubSpot’s drag-and-drop content editors then leverage the engagement data in HubSpot’s CRM and reporting. Below are the 8 media bridge apps most installed by HubSpot customers:

Wistia: segment, nurture, and score leads based on video view activity

Vidyard: add video into your inbound marketing programs

Hippo Video for Sales: easily record, share, and track videos for sales outreach

TwentyThree: drag and drop videos directly into your landing pages

SproutVideo: capture valuable leads with marketing videos and sync video content

Cincopa: pass captured leads & video viewing data into HubSpot

Idomoo: engage customers 1:1 at scale with personalized videos

Moovly: create personal videos and embed them in HubSpot emails and landing pages

Top 8 Workflow Integrations

We launched 50+ workflow integrations in 2021 that integrate directly with HubSpot workflows that make automating your business processes that much easier. Here are the most installed workflow integrations for you to try out in your next HubSpot workflow:

Kixie: automate the busy work reps are responsible for after and between phone calls

WP Fusion: automatically import new WordPress users

Insycle: clean HubSpot data using schedules and workflows integration

WhatHub: trigger workflow automations based on the content of WhatsApp messages

Salesmsg: trigger workflows when someone calls or texts you

Sakari: add SMS to any contact, ticket, or deal-based workflow

JustCall: create SMS Workflows and trigger texts

GoToWebinar: set workflow triggers based on webinar registration and attendance

Top 8 Marketing Event Apps

In the past few months, we’ve expanded the number of marketing event apps that integrate with HubSpot’s marketing event object. These apps help you easily sync your marketing event data with HubSpot in order to build attribution reports and gain insight into the ROI of your events. Here are apps HubSpot customers have installed the most to help run their marketing events:

eWebinar: automated webinar solution that combines pre-recorded video with real-time interactions and live chat

GoToWebinar: webinar platform for virtual conferences and events

Eventbrite: event management and ticketing platform

Zoom: video meeting and webinar solution

Hopin: event technology platform that offers a virtual venue with multiple interactive areas

Airmeet: events platform that provides a virtual venue for engaging experiences

Accelevents: event management platform for virtual, in-person, or hybrid events

On24: virtual event platform and webinar software provider

We’re excited to continue the growth of our app ecosystem in 2022 and beyond and look forward to continuing our partnerships with top developers and partners to build solutions that help you grow better. To learn more about these apps or discover additional ones, visit the App Marketplace.