One in every of America’s hottest eyelash manufacturers is launching at Sephora


There is a motive why Ardell’s most beloved false eyelash kinds are nonetheless offered out at my native CVS: they’re inexpensive, simple to make use of, and look good on virtually anybody who wears them. There are limitless kinds and lengths to select from, whether or not you need a huge, daring look or a extra primary one (black-brown lashes are enjoyable, too). There are magnetic lashes, particular person lashes (make-up artists love these) and even Eco Lashes, that are made with 100% sustainable fibers and natural cotton bands. And now, the model is happy to announce its grand debut at Sephora!

“This is likely one of the most enjoyable alternatives for the model, and the primary time it has Ardell in Sephora,” says Terri Cooper, government vice chairman of Aii Magnificence (Ardell’s father or mother firm). “We hope that the success of this partnership opens up extra alternatives for the model to have the ability to provide further eyelash kits within the status retail house. Our objective is to provide the Sephora shopper all kinds of premium high quality eyelashes that the model has to supply.”

To kick off the brand new collaboration, Ardell has developed two unique kinds of Fake Mink lashes –Dramatic and Pure– which you’ll solely purchase in particular kits at Sephora. “These kits are our solely merchandise that include full-size brushed DUO adhesive, which is one in every of DUO’s best-selling formulation,” says Cooper. “The Dramatic type is medium in size and quantity with a spherical, eye-opening lash profile that is appropriate for each eye, form and type. It is simple to put on with any look you need for that good glam! The Pure type it is enjoyable and recent, giving simply the correct quantity of quantity and on a regular basis size. Once more, this type could be very common for anybody who needs a lightweight and cozy costume with a pure size and quantity.”

When you’re not aware of the model however need to give it a shot (possibly you will have some Sephora Magnificence Insider rewards to earn), Cooper says the model’s finest sellers are its Fake Minks, Bare Lashes, and naturally one of the best sellers of the model. iconic favorite, Wispies. “Fake Mink 817 affords an expensive softness and gorgeous quantity, making these a fan favourite,” she explains. “Nude lashes, just like the 421 s, are the candy spot for rookies and on a regular basis customers. The fibers are so tremendous mushy and cozy, designed with the right braided mix to match your pure lashes. After which there may be our iconic Wispies. No introduction wanted for this lash. It is a every day basis beloved and utilized by make-up artists and make-up gurus all over the world. That is the Ardell lash assertion!”

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