Cloud-based business applications offer brilliant, flexible, and affordable solutions for small and medium-sized businesses. They have their own structure, business model, benefits, and challenges, including contact management.
We asked David Anderson, LionDesk Founder and CEO, about the impact of these platforms on the growth of SMBs and the importance of keeping different tools aligned. This is what he told us.
1. How do you think cloud-based solutions and SaaS are impacting the growth of small and medium-sized businesses?
Consumer expectations are at an all-time high. To remain competitive, businesses must evolve to deliver products and services faster, easier, and better.
SaaS technology allows businesses to keep up with demand while running their business effectively and efficiently. For example, a LionDesk user can set up their system to remind them of important tasks, automatically follow up with contacts throughout the year, and show them at-a-glance how their database is performing while only spending 15 min/day in the system. That’s the power of technology.
2. What are the biggest challenges for SMEs when it comes to contact management?
Hands down the biggest challenge is contact follow-up. We don’t have a lead generation problem, we have a lead follow-up problem.
The person who responds to the lead the fastest wins. The person who maintains a relationship with their contact through consistent communication and nurturing wins. The person who remembers small personal details about a contact wins. And, that’s exactly what a fully functional CRM system can be set up to do.
3. How can integration solutions enhance the use of LionDesk?
A core value at LionDesk is that we, “Play well with others.” By having an open system that allows users to connect their favorite business building tools, they’re able to work more efficiently and effectively.
4. Where do you think lies the importance of keeping sales and marketing tools aligned with other business applications?
The #1 benefit of having a hub like LionDesk that connects all your business tools is that it limits the number of applications you need to log into to run your business. Having the same data from your different applications aligned and shared helps your team rowing in the same direction.